My Skills
13+Years · Creative Design
Functioning as a one-woman in-house agency, I've owned every stage of the creative process — strategy, design, and production — across brand identity, print collateral, and responsive web, delivering polished, on-brand work independently and on deadline.
25+Brands · Identity & Strategy
Originated logos, visual systems, and brand guidelines for more than 25 independent practitioners and businesses — from initial concept through final asset delivery across print, digital, and signage.
8+Sites · Web Design & Front-end Dev
Designed, built, and maintain a portfolio of professional websites using HTML, CSS, JavaScript, and Bootstrap — with ongoing attention to responsive performance, accessibility, and SEO.
30+Campaigns · Digital Marketing
Produced and deployed email campaigns, social media content, and digital ad assets across MailChimp and Constant Contact for a roster of 19 active clients — managing copy, design, and scheduling end-to-end.
a brief overview of my creative toolkit
My Portfolio
a smattering of samples across the collateral spectrum
My Story
I'm a versatile creative professional with over 13 years of experience developing comprehensive brand solutions across healthcare, wellness, hospitality, and publishing industries. Currently advancing my technical skills through Google's professional certification programs in IT Support and UX Design, I combine traditional design expertise with modern digital marketing strategy.
My career spans newspaper design, hospitality marketing, and extensive healthcare communications. For the past decade, I've served as creative director for Complete Wellness Arts & Science Center and Health Essentials Hyperbaric Oxygen Therapy in Buffalo, NY, where I've created and maintained 6+ professional websites, developed brand identities for 15+ independent practitioners, and managed comprehensive marketing campaigns across print, digital, and web platforms.
This long-term client relationship has honed my ability to work independently, manage multiple concurrent projects, and adapt to evolving technologies—from Adobe Creative Suite mastery to modern web development, e-commerce setup, and user experience design. I excel at translating complex concepts into compelling visual communications, whether for marketing medical and wellness services, or business operations.
My diverse background gives me unique insight into both creative strategy and business operations, making me equally comfortable designing patient education materials, developing e-commerce solutions, or creating comprehensive brand guidelines. I bring technical proficiency, creative vision, and proven client relationship management to every project.
Get in Touch
Want to collaborate? Send me a message.